ABOUT SIMER 

Simer Sodhi, was born and raised in Ludhiana. As a child, she was always fascinated by the vibrant and colorful salwars, worn by women in her community. She would often watch her mother and grandmother skillfully stitch intricate patterns and embroidery onto their salwars, and dreamed of one day creating her own designs.

After completing her education, Simer moved to New Delhi to start a new chapter in her life. While adjusting to the new environment, Simer found herself missing the vibrant and rich culture of Punjab, and the beautifully crafted salwars that she had grown up admiring.

Determined to keep her love for Punjabi fashion alive, Simer started her journey from NIFT to start her own fashion label in Shahpur Jat,New Delhi, specializing in Pakistani punjabi bottoms(salwars). 

ABOUT THE BRAND

At our core, we create refined and versatile pieces that seamlessly fit any occasion, drawing inspiration from both the conscious luxury movement and modern artisanal techniques.

MISSION

To empower local communities by preserving their cultural heritage and promoting their unique skills and craftsmanship, while also providing customers with high-quality and exclusive products that reflect the brand's values and commitment to craftsmanship, sustainability, and ethical production practices.